Mandarin Speaking Marketing Communication Lead / Manager
Salary: £28,000 – 35,000 depending on experience
Employment: permanent (37.5 hours per week)
Closing date: Saturday 14th December
TopCashback is the UK’s most generous cashback website. Having been established in 2005, we are now the market leaders in cashback and still growing rapidly. TopCashback has previously featured as one of the fastest growing private companies in the UK for 3 consecutive years by the Sunday Times Virgin Fast Track 100 and has recently been awarded Cashback Site of the year 2016 and 2017. We have been expanding globally since 2011, with standalone US, China and India sites. We have so far had more than 14 million users globally and we want to become the No. 1 worldwide cashback site.
TopCashback is an ethical company and lives by the motto “do as you would be done by”. We extend this way of operating to all our members, merchants and partners as one of our core values.
TopCashback is looking for an enthusiastic, native level Mandarin speaking Marketing Communication expert, with minimum 3 year experience in influencer marketing, brand marketing or PR, and social media marketing – ideally within fashion, beauty or consumer sectors and preferably with a solid understanding and insight of Chinese consumer ‘cross-border shopping’.
This role is within our China department and you would be joining a dedicated team tasked with growing and shaping the direction of the China site. The person will manage influencer marketing and social media communication at strategic level. It will involve planning marketing campaigns and delivering strong ROI through influencers/KOLs/KOCs and mainstream Chinese social media platforms.
Reporting to Head of China Marketing and Operations, the role will be based at TopCashback’s head office in Stafford.
·Acquire and activate new members by working closely with influencers/KOLs/KOCs within Chinese market, strive for strong ROI
·Identify and develop a comprehensive of influencer list, build strong relationship with influencers and/or their agencies
·Create influencer campaign plan, manage budget and negotiate contract
·Identify and create other opportunities to increase brand awareness
·Plan and deliver marketing communications with audience on Weibo, WeChat, Zhihu and other major Chinese social media channels
·Remain up to date with Chinese consumer behaviours and cross-border shopping news and trends
·Research and identify Chinese online marketing trends, react to the trend in a timely manner
·Track and analyse performance data, create monthly report
·Line manage Junior staff by providing guidance and support, ensure regular monitoring of their objectives, workload, training requirements and development opportunities
Essential skills applicants should have:
·Minimum 3 years of working experience in influencer marketing, brand marketing / PR, and social media. Minimum 1 year experience in people management
·Significant experience working with influencers/KOLs
·A solid understanding of Chinese online consumers’ behaviour and cross-border shopping
·Excellent hands-on skills in social media marketing such as Weibo, WeChat, Little Red Book (???), Bilibili, YouTube, Facebook and Instagram.
·A true team player, self-motivated and willing to take initiative
·Outstanding communication and interpersonal skills with a confident and professional style
·Native level in Mandarin, fluent English in both writing and speaking
·Intermediate level of MS (Excel, Word and PowerPoint)
·23 days Holiday including your Birthday off & 2 Duvet days (Plus loyalty holidays & ability to purchase extra holiday)
·Life Insurance, Income protection, health cash plan and enhanced maternity/paternity
·Great working environment with relaxed dress code, Table Tennis Tables, Pool Table, X-box room
·Free Yoga/Zumba/5-a-side football plus discounted gym membership
·Good transport links, free parking plus support for public transport users
·Monthly company Pizza meeting, 2 annual company-wide social events, and team meals
·Charity fundraising events & annual in-house team building “Hummingbird Games”
·Cycle to work scheme and employee assist program
·TopCashBack plus membership (plus 2 for friends and family)
·Growing Company with a global footprint and a family feel offering great career prospects