Digital Marketing Executive Permanent

Position: Digital Marketing Executive

Shift pattern/Hours: 09:00 – 17:30

Location: Stafford with up to 2 days remote working per week.

All equipment provided for both office and remote set-up (if required)

About us 

TopCashback is one of the world’s biggest cashback sites and we help save our members money when they shop. We have more than 20 million members globally and work with more than 6000 brands across three different continents.

We’re extremely proud to provide an award-winning service to our members. Most recently we have won one of the most prestigious accolades for UK businesses -the Queen’s Award for Enterprise in International Trade. We are a six time winner of Cashback site of the year at the Moneyfacts Consumer Awards. We have also won a range of accolades at the prestigious Performance Marketing Awards including Industry Choice of Publisher (six times in the last seven years) and Best Team in Performance Marketing (won in 2021).

At TopCashback, since we began, we have been committed to building a fair, diverse and inclusive company. We believe that diversity and nurturing a culture where we can all be our true selves at work, makes us stronger as a business. We celebrate differences and foster a fair and equal environment for us all to flourish in. After all, we spend most of our time together.

With fairness at heart, we‘re committed to being an equal opportunity employer regardless of race, ethnicity, gender, sexuality, religion, disability, nationality, age or similar. Whoever you are, whatever walk of life you are from, we’ll welcome you to our TopCashback family.

The Role

The role sits within the Marketing Department at TopCashback working towards attracting new members to use our service. The Marketing Department are responsible for millions of pounds of Marketing spend across many different marketing channels. This role will initially contribute to our digital marketing channels with a primary focus on working alongside other team members to maintain and grow TopCashback’s affiliate and partner program. As we are a small team, often there is a requirement to work on other channels and campaigns, so we’d expect the successful candidate to be able to apply their skills outside of affiliates and partners.

You’ll have an enthusiasm for marketing but a real ability to develop and get the most out of our partner relationships to achieve our marketing goals. Communication (both face-to-face and online), planning, and adaptability are key skills and attributes that will help you succeed in this role. Experience with affiliate marketing will be beneficial but is not essential.

Key Responsibilities

• Generate promotion and campaign ideas
• Find and recruit relevant new publishers to TopCashback
• Nurture existing publisher relationships, recommending and creating suitable campaigns
• Maintain regular communication with the Marketing & PR team and publishers
• Regularly analyse performance and generate reports
• Ensure new member journeys are optimised
• Work to implement tracking, testing, and other technological integration with existing systems.

Key Skills and Attributes

• Previous experience in a digital performance marketing role
• Relationship Building – experience building and maintaining relationships will be essential for the success of our affiliates and partners program
• Marketing Campaign analysis and reporting – the ability to use different marketing metrics to improve campaigns and work towards our cost-per-conversion goals
• Results driven – Ability to prioritise work and proactively seek new opportunities to achieve the best results.
• Clear Communicator – written and verbally
• Attention to detail in creating accurate marketing messaging
• Microsoft Excel – Training can be provided but basic knowledge in the context of reporting for Marketing is essential