Senior Marketing Communications Executive Permanent

Job Status/Type: Permanent

Working hours: 37.5 hours per week

Location: Hybrid -Stafford office/remote

Primary discipline: Cross-border shopping (Haitao), Retail and lifestyle

Salary: £26k -£32k DOE

About US

TopCashback is the World’s most generous cashback company. Having been established in the UK in 2005, we are now the UK market leaders in cashback and still growing rapidly. TopCashback has previously featured as one of the fastest growing private companies in the UK for 3 consecutive years by the Sunday Times Virgin Fast Track 100 and has been awarded Cashback Site of the year 2016, 2017, 2019 and 2020.

Our worldwide membership is well in excess of 20 million and growing. TopCashback is an ethical company and lives by the motto “do as you would be done by”. We extend this way of operating to all of our members, merchants and partners as one of our core values.
The role

This role has been created to assist with TopCashback’s China marketing communication activities, which focuses on influencer marketing, public relationship, and brand marketing. It will involve learning the market inside-out to advise on, support and enhance the company’s communications activity with influencers/key opinion leaders, members, media, and/or other audiences. 3-year minimum experience in marketing, PR, influencer or social media required — ideally within fashion, beauty or consumer sectors and preferably with a solid understanding and insight of Chinese consumer ‘cross-border shopping (Haitao)’.

Within our China department, and you would be joining a dedicated team tasked with growing and shaping the direction of TopCashback Chinese markets globally. The person will manage influencer marketing and social media communication at executive level.   It will involve planning marketing campaigns and delivering strong ROI through influencers/KOLs/KOCs and mainstream Chinese social media platforms.

Reporting to Marketing Communication Manager, the role will be based at TopCashback’s head office in Stafford (2 days WFH per week).

We can offer Visa sponsorship for this position if needed.  

Key responsibilities:

• Continuously remain up to date with China consumer behaviours and cross-border shopping news and trends
• Identify, establish and maintain a catalogue of influencers contacts across different social media platforms in China
• Answer influencers/media enquiries and requests
• Inspire and create content with influencers/media to achieve business objectives
• Monitor influencers/media coverages and collect monthly data for reporting
• Promote products, services and produce content over own social media, in a way that is consistent with company brand and social media strategy
• Contribute ideas for marketing communication campaigns
• Identify new tools and techniques that would aid the department’s success in the market
• General admin, research and other ad hoc tasks

Essential skills applicants should have:

• A solid understanding of Greater China consumers’ behaviour and cross-border shopping
• Be familiar with the social media platforms like Little Red Book (小红书) Bilibili, Youtube, Weibo, Wechat, and live streaming.

• Be aware of Chinese social media trends and react quickly towards them across communication channels

• Native level in Mandarin, fluent English in both writing and speaking
• At least 3 years of working experience in PR, marketing, influencer, or social media

• Experience in influencers sell-ins, maintaining influencers lists and understanding the demands of influencers

• A proactive approach with excellent levels of self-motivation
• A creative flair, generating new ideas and commanding the ability to think outside-the-box
• Good analytical skills, with the ability to unpick results and suggest improvements to strategies
• Meticulous attention to detail and a natural sense to prioritise tasks
• An outgoing and lively personality, yet calm and polite manner
• Efficient organisational skills

• A determination to achieve results

Benefits

• 23 days Holiday including your Birthday off & 2 Duvet days (Plus loyalty holidays & ability to purchase extra holiday)
• Work From Home Scheme (2 days per week maximum)
• Extensive training menu and e-learning library available to all employees
• Great working environment with relaxed dress code, Table Tennis Tables, Pool Table, Air hockey, breakout areas with games machines
• Growing Company with a global footprint and a family feel offering great career prospects
• Pension scheme
• Monthly pizza meetings
• Two company wide annual socials

At TopCashback, since we began, we have been committed to building a fair, diverse and inclusive company. We believe that diversity and nurturing a culture where we can all be our true selves at work, makes us stronger as a business. We celebrate differences and foster a fair and equal environment for us all to flourish in. After all, we spend most of our time together.

With fairness at heart, we‘re committed to being an equal opportunity employer regardless of race, ethnicity, gender, sexuality, religion, disability, nationality, age or similar. Whoever you are, whatever walk of life you are from, we’ll welcome you to our TopCashback family