Social Influencer Marketing Specialist – Mandarin Spreaking Permanent

Job Status/Type: Permanent

Working hours: 37.5 hours per week

Location: Hybrid – Stafford office and up to 2 days per week remote

Salary: DOE

We can offer Visa sponsorship for this position if needed.  

About US

TopCashback is one of the world’s biggest cashback sites and we help save our members money when they shop. We have more than 20 million members globally and work with more than 6,000 brands across three different continents. We’re extremely proud to provide an award-winning service to our members. Most recently we have won one of the most prestigious accolades for UK businesses -the Queen’s Award for Enterprise in International Trade. We are a six time winner of ‘Cashback site of the year’ at the Moneyfacts Consumer Awards. We have also won a range of accolades at the prestigious Performance Marketing Awards including Industry Choice of Publisher (six times in the last seven years) and Best Team in Performance Marketing (won in 2021).

At TopCashback, since we began, we have been committed to building a fair, diverse and inclusive company. We believe that diversity and nurturing a culture where we can all be our true selves at work, makes us stronger as a business. We celebrate differences and foster a fair and equal environment for us all to flourish in. After all, we spend most of our time together. With fairness at heart, we‘re committed to being an equal opportunity employer regardless of race, ethnicity, gender, sexuality, religion, disability, nationality, age or similar. Whoever you are, whatever walk of life you are from, we’ll welcome you to our TopCashback family.
The role

This role has been created to assist with TopCashback’s Chinese-speaking marketing and communication activities, which focuses on influencers marketing and public relationship campaigns. It will involve learning the market inside-out to advise on, support and enhance the company’s communications activity with KoLs, KoCs, members, media, and/or other audiences. Our preferred candidates have a minimum of 3 years’ experience in influencer marketing, PR, and affiliate marketing — ideally in the fashion, beauty, lifestyle or travel sectors, with a strong understanding of the consumer behaviour of Chinese speaking communities in North America.

Within our China department, and you would be joining a dedicated team tasked with growing and shaping the direction of TopCashback Chinese markets globally. The person will manage influencer marketing and social media communication at executive level.  It will involve planning marketing campaigns and delivering strong ROI through influencers/KOLs/KOCs and mainstream social media platforms. Reporting to Marketing Communication Manager, the role will be based at TopCashback’s head office in Stafford (2 days WFH per week).

Full training is provided.

Key responsibilities:

• Continuously remain up to date with Chinese speaking consumer behaviours, news and trends in the US and the rest of the world
• Identify, establish and maintain a catalogue of influencers contacts across different social media platforms
• Drive the process of influencer onboarding, collaborating with the international teams and merchants to ensure that influencers are vetted according to brand guidelines.
• Inspire and create content with influencers/media to achieve business objectives
• Monitor influencers/media coverages and collect monthly data for reporting
• Promote products, services and produce content over own social media, in a way that is consistent with company brand and social media strategy
• Contribute ideas for marketing communication campaigns
• Assist in negotiating scripts and budgets for campaigns
• General admin, research and other ad hoc tasks

Ideal candidates should have:

• Be familiar with the social media platforms like YouTube, Facebook, Instagram, TikTok, Little Red Book, Bilibili, and live streaming, both for content and creators
• Rich experience in e-commerce of the US market (1 year minimum)
• Be aware of social media trends and react quickly towards them across communication channels
• Experience with influencer/publishers sell-ins and the ability to match content with brand requirements.
• Analytical skills, with the ability to unpick results and suggest improvements to strategies
• Attention to detail and ability to prioritise tasks
• Native level in Mandarin, fluent English in both writing and speaking
• Slides and presentation skills